When a product is launched by marketing, it is generally categorized and profiled in an Enterprise Resource Planning System (ERP). Master data about the product is made available that consists of part number, description, pricing, availability, etc. Meanwhile, Engineering normally stores product models and CAD drawings in a CAD/CAM system or a Product Information Management (PIM) system. And, Product Information or Marketing Communications creates product images, catalogs, brochures, hand outs etc., using desktop publishing applications enabled by Document Management or Digital Asset Management (DAM) systems. Lastly, the company’s website needs it’s own Web Content Management (WCM) System. Thus, the data about products does not live in one system. The source of truth is multiple systems. And, more often than not, integrating the various systems is cost prohibitive. However, aggregating and delivering the right information from multiple systems is a must-have for channel partners or retailers to use for their websites or in-store merchandising efforts.
dataZen Engineering created a process that allows product data to reside in their respective systems and bring information about the product into a common platform using technology for the sole purpose of providing “All about data” to data exchange pools, channel and retail consumption whether it is a product description, an engineering drawing, enriched content based on product attributes, images, videos, etc.
Additionally, we created a system called Business Services Layer (BSL) applying the principles of Machine Learning and Big Data concepts. Example: BSL can read social media content and already synchronized product information internally to provide with an end result, a set of very rich product information for your B2B or B2C consumers
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