Simply put, reliable product data syndication is key to a brand’s success. Product manufacturers and Merchants must publish and synchronize product data across all their selling platforms, or risk decreased sales and loyalty due to poor experiences. When working with product data syndication the big pain is that data standards in use and the preferred exchange methods differ between the participants. Besides, not one system or technology platform stores every piece of data that is required by your trading partner. Transactional data in Enterprise Resource Planning (ERP), Digital Assets in content Management Systems and Product Characteristics in a Product Information Management (PIM) systems to name a few.

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The aim of Product Data Syndication is to take that pain away from both the manufacturer side and the merchant side. Learn in this webinar as how everything is put together for the purpose of sharing data to a trading partner.